Why the Reef Matters
The Great Barrier Reef is one of the most biodiverse ecosystems on Earth. It supports 25% of all known marine life, from vibrant corals to turtles, dugongs, whales, seabirds, and countless species that call the Reef home.
But this extraordinary ecosystem is under threat. Without urgent action, up to 90% of coral reefs are projected to be lost by 2050. This is the critical decade to act.
When you choose Naqi, you’re helping protect one of Australia’s most iconic natural treasures, and a living wonder of the world.

The Naqi Commitment
At Naqi, our mission has always been simple: create powerful cleaning solutions that are kind to both people and the planet.
By joining the Great Barrier Reef Foundation’s Brand Campaign, we’re making that mission even more tangible. For every Naqi product sold, we donate $1 directly to the Foundation.
This means:
- Every clean at home contributes to cleaner oceans.
- Every purchase supports coral restoration and marine protection.
- Every customer becomes part of a global movement to safeguard the Reef.
What Your Support Achieves
Through your everyday choices, you’re helping fund projects led by the Great Barrier Reef Foundation, including:
- Restoring coral reefs across the Great Barrier Reef and the Pacific.
- Protecting critical habitats and threatened species like turtles, dugongs, whales, and seabirds.
- Restoring seagrass meadows that play a vital role in mitigating climate change.
In just the last five years, the Foundation has delivered more breakthroughs in coral reef science than the past fifty combined. Your purchase helps build on this momentum.
Why We Chose the Reef
The Reef is not only a global wonder, but a symbol of our identity as an Australian-owned brand. Its health affects marine life, coastal communities, and future generations.
By supporting the Reef through the Foundation’s science-backed and community-driven initiatives, we know every dollar makes a measurable difference.
Join Us
Cleaning your home should never cost the Earth. With Naqi, it doesn’t.
Every product you purchase protects the planet, one wash at a time.
Together, we can restore the Reef, protect marine life, and preserve a future where Australia’s greatest natural wonder thrives.
Disclaimer
All Reef-related facts, figures, and program details are sourced from the Great Barrier Reef Foundation. For the most accurate and up-to-date information about their work, please visit the Foundation’s official website: barrierreef.org

